The Importance of Utilizing Social Media as an Effective Marketing Tool
February 8, 2025 Author: Elliot Park, Brookville Chamber Intern Technological advances in our society have brought up an array of new trends, tools, and techniques that continue to take over the world as we know it. One of these great advances include the development of social media (SM), which has become a pillar for a diverse array of individuals. With an increase in attention and interest on a variety of SM applications, individuals are spending more and more time “scrolling through their feeds”. Thus, the shift of focus from business leaders and organizations to utilize SM as an effective marketing tool has begun. Utilizing SM as a business leader and marketing tool can provide many benefits such as increased brand awareness, further customer reach, and the building of a community. Although many organizations and business leaders are on SM and know the benefits from it, many struggle with utilizing the different applications effectively to maximize these benefits. Steps to for Effective Use There are many steps that can be taken to enhance one’s understanding and utilization of SM, but here are some of our recommendations: Overall, technological advances and the shift of interest & attention on SM has changed the way businesses and business leaders can utilize social media as an effective marketing tool. Although it can be very beneficial to use for organizations, many lack the knowledge to maximize the benefits. Following some of the simple steps listed above, can help businesses and their leaders effectively use SM as a marketing tool, while maximizing the benefits offered.
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