February 2025

How To Use Social Media Analytics to Identify Opportunities – a BBB Business Tip

Brookville Chamber News /

February 27, 2025 Author: Elliot Park, Brookville Chamber Intern Continuing to highlight the importance of using social media (SM) as an effective tool this article will focus on utilizing SM analytics to further one’s business. With a shift of focus from traditional marketing tools to digital tools, consumers are spending more time on SM. As businesses recognize this they are making the shift to use social media as an effective marketing tool. More and more organizations are establishing a presence on a variety of different SM applications, utilizing it as an effective promotional tool, but there is so much more to SM. Specifically, each SM application keeps track of a variety of analytics, allowing business profiles to easily access and use this information. The analytics provide a wealth of knowledge surrounding your customers, market, and even industry. Using this information can help you understand your customers, improve your strategy, and most importantly identify new opportunities for growth. The Better Business Bureau (BBB) has established four ways they recommend for identify opportunities for growth using social media analytics: Overall, there is an abundant of information that can be gathered and analyzed using SM, especially when looking at the analytics that applications provide. Whether trying to understand your customers or improve your strategy it is important to identify new ways for growth to accomplish your organizational goals. As SM continues to become an integral part of our society, and thus the business world, using SM and its analytics can be a great way to expand your reach & audience, attract new customers, increase sales, and improve the overall business. Source: Better Business Bureau. (2025, January 23). BBB Business Tip: How to Use Social Media Analytics to Find Opportunities for Growth. https://www.bbb.org/article/business/26583-bbb-business-tip-how-to-use-social-media-analytics-to-find-opportunities-for-growth

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Toby Hill Tees Off in Brookville: New Restaurant Opens at Pinecrest Country Club

Brookville Chamber News, Events /

The Brookville Area Chamber of Commerce is thrilled to welcome the new addition of Toby Hill Bar & Grill to Pinecrest Country Club as they take over the management of the restaurant, bar, and banquet facilities! Join us on Saturday, March 1, 2025 to celebrate this fantastic addition to Brookville’s dining scene! The Northey family of Brookville, who have successfully owned and operated Toby Hill Bar & Grill in Clarion for 18 years, will bring their expertise and passion for exceptional food and service to Pinecrest. Under the name Toby Hill Pinecrest, they will open to the public on March 1st. Grand Opening Celebration: Date: Saturday, March 1, 2025 Ribbon Cutting Ceremony: 11:50am Restaurant & Bar Open to the Public: 12:00pm-10:00pm Thursdays-Saturdays; 12pm-8pm Sundays Location: 29 West Pinecrest Lane, Brookville, PA Grand Opening Festivities Include: “We’re thrilled to bring fresh, affordable food and a welcoming environment to Brookville,” said Will Northey, who has led Toby Hill Bar & Grill since it opened in 2007. Famous for their wings, burgers, steaks, and salads, the team plans to offer the same high-quality dining experience that has made their Clarion location a success. The bar at Toby Hill Pinecrest will feature seasonal drink menus and a warm, inviting atmosphere where friends can gather. “We’d like to thank the Pinecrest community for their support during this transition. We’re honored to take the torch and look forward to bringing new energy and exciting changes to this beloved space,” Northey added. For updates, specials, and event announcements, follow Toby Hill Pinecrest on Facebook. For banquet reservations or dining inquiries, contact Pinecrest Country Club at (814) 849-4666. Join us on Saturday, March 1st, to celebrate the Grand Opening of Toby Hill Pinecrest and give them a warm Brookville welcome! A friendly reminder that their restaurant and bar are always open to the public, offering a fantastic new dining experience for all to enjoy. For more information please visit BrookvilleChamber.com or call (814) 849-8448.

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The Importance of Utilizing Social Media as an Effective Marketing Tool

Brookville Chamber News /

February 8, 2025 Author: Elliot Park, Brookville Chamber Intern Technological advances in our society have brought up an array of new trends, tools, and techniques that continue to take over the world as we know it. One of these great advances include the development of social media (SM), which has become a pillar for a diverse array of individuals. With an increase in attention and interest on a variety of SM applications, individuals are spending more and more time “scrolling through their feeds”. Thus, the shift of focus from business leaders and organizations to utilize SM as an effective marketing tool has begun. Utilizing SM as a business leader and marketing tool can provide many benefits such as increased brand awareness, further customer reach, and the building of a community. Although many organizations and business leaders are on SM and know the benefits from it, many struggle with utilizing the different applications effectively to maximize these benefits. Steps to for Effective Use There are many steps that can be taken to enhance one’s understanding and utilization of SM, but here are some of our recommendations: Overall, technological advances and the shift of interest & attention on SM has changed the way businesses and business leaders can utilize social media as an effective marketing tool. Although it can be very beneficial to use for organizations, many lack the knowledge to maximize the benefits. Following some of the simple steps listed above, can help businesses and their leaders effectively use SM as a marketing tool, while maximizing the benefits offered. 

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Brookville Chamber to Host Ribbon Cutting for North Fork Veterinary Clinic’s Expansion

Brookville Chamber News, Events /

The Brookville Area Chamber of Commerce is proud to celebrate another local business milestone! North Fork Veterinary Clinic has completed an exciting expansion, doubling their square footage and incorporating new features to enhance pet care. To commemorate this achievement, the Chamber will be hosting a Ribbon Cutting Ceremony during the Open House event on Saturday, February 22, 2025. 🐾 Event Details: This event is a fantastic opportunity for the community to explore the newly upgraded facility, meet the dedicated North Fork Vet team, and see firsthand how these improvements will benefit local pet owners. 🐾 Event Highlights: The Brookville Chamber is thrilled to support North Fork Veterinary Clinic as they continue to grow and invest in the community. Special thanks to Amos Rudolph of CCS Renovations for bringing this vision to life! We invite Chamber members, pet owners, and animal lovers to join us for this exciting celebration. Come see the incredible upgrades and enjoy a fun morning with us! For more information, contact Brookville Chamber via email director@brookvillechamber.com or call (814) 849-8448.

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